Apple Unveils iPhone 4G at WWDC 2010
Apple CEO Steve Jobs gave the keynote address at the 2010 Apple World Wide Developers conference.
A new-generation iPhone was unveiled in a presentation short on surprise, as Apple faces increasing competition in smartphones, particularly from devices based on Google’s Android software.
Steve describes the iPhone 4 as “the biggest leap since the original iPhone,” describing the iPhone 4’s new display technology and a new stainless steel frame that doubles as an antenna. Featuring two cameras, including a front-facing one that allows video chats, the device continues Apple’s growth.
Apple is expected to sell its 100 millionth iPhone this month. Analysts said the iPhone 4 will face more competition, especially with the introduction of more phones that run on Google’s Android operating system, including Verizon Wireless’s Droid Incredible and Sprint Nextel’s HTC EVO 4G.
The iPhone 4 will come in black and white being available June 24 in the U.S., U.K., France, Germany and Japan. 24% thinner than its predecessor, it also has a bigger battery that allows for seven hours of talk time.
Steve Jobs also announced that Apple is adding Microsoft’s Bing search engine to the iPhone, although Google will remain the default option.
In the U.S., the phone will start at $199 with a two-year contract with AT&T while an iPhone 4 model with extra storage space will cost $299. Apple cut its price on the current iPhone 3GS model to $99.
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