Louis Vuitton the most poweful brand
A study of the top most valuable brands in the world has ranked on the first place the Louis Vuitton brand worth about 19.8 billion dollars.
Research conducted by polling institute Millward Brown market Optima also identified, on the second position, the Hermes brand, with a value of 8.45 billion dollars, followed by Gucci, with 7.58 billion dollars, Chanel with 5.54 billion dollars and Hennessy, 5, 36 billion dollars.
Evaluation Millward Brown used the economic approach, the brand’s intrinsic values, derived from its ability to generate the need for its products.
Values are represented by the sum of all future earnings that the brand aims to achieve reduced to the present value.
According to Sherman, house Louis Vuitton has focused its campaigns on the idea of travel related to history in the production of pipes, while Hermes has restarted to promote riding accessories on the market, even sponsoring a equine show in Paris. “The return to origins,” stated Fashionista editor .
“The most important thing is that is that brands which focus on tradition are in top top. This year, Louis Vuitton, Hermes and Gucci have focused on tradition, “said Lauren Sherman, Fashionista editor
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Posted by AnnabelleLion on May 7 2010 Filed under Fashion. You can follow any responses to this entry through the . You can leave a response or trackback to this entry
