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A new look for Virgin Atlantic planes

Virgin Atlantic’s fleet is getting a new look.

The carrier on Thursday revealed “brand identity for the airline with a new aircraft livery.” the new design will be applied to all of the company’s 38 aircraft.

Company’s signage and external communications will have the same brand new identity.

This is for the first time that the carrier will change the look of its aircraft since 2005. The new livery uses an entirely new paint system which is unique to Virgin Atlantic.

It has been specially developed to achieve a highly reflective depth of metallic color.

The new paint is more durable so aircraft will only require re-painting once a decade.

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Posted by ChrisAbdey on Aug 2 2010 Filed under Travel. You can follow any responses to this entry through the . You can leave a response or trackback to this entry

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