"We're launching in beta, and we'll add new features as we learn from your feedback and continue exploring what makes social VR experiences most meaningful", says Rachel Franklin, Head of Social VR at Facebook.
Facebook will depend on an inventory of external developers to contribute towards this new platform. Mark Zuckerberg spent outlined Facebook's new augmented reality platform, a new way for developers to build features into Facebook's built-in camera.
Manchester United are the launch partners, creating an experience by pulling in soccer match data and "GOOAALL!" image overlays with crowd noises.
On Tuesday, we saw the future of virtual reality on Facebook.
Taking on rival Snapchat and building off the popularity of augmented reality game Pokemon Go, Facebook recently launched a camera app within the social media site so users can add filters and effects to their photos and videos.
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Despite all of this, Mario Kart 8 Deluxe on the Nintendo Switch is a fantastic must-buy title for Nintendo's new portable console. It turns out that Mario Kart owes a hell of a lot more to F-Zero than mere anti-gravity tracks, however.
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Facebook users could use augmented reality to leave a virtual note for a friend at a bar, or to find virtual street art on a real life wall, Mr Zuckerberg said. These can also be discovered by other users in the Facebook camera. Facebook added special effects cameras to its core apps like Facebook, Instagram, and Messenger. Today, we're introducing Facebook Spaces - a new VR app where you hang out with friends in a fun, interactive virtual environment as if you were in the same room.
"I used to think glasses were going to be the first mainstream augmented reality platform, and that maybe 5-10 years from now we'd get the form factor that we all want", Zuckerberg admits.
In this fake world users can play games, share photos, take a selfie, or do a video call with someone in the "real" world.
Oculus VR was created with gaming in mind but once Facebook announced intentions to buy the technology, the trajectory of the company forever changed.
Zuckerberg said augmented reality will be a big part of Facebook. He also said that he isn't anxious about people's perception of Facebook being a copycat. The highlighted features of the AR platform on Facebook include object recognition, 3D effects and exact location.